This is

How we started

 

Mr. Ibrahim Alshanifi founded Ibrahim Alshanifi for Trading Establishment in 1977, which mostly specialized in contracting and maintenance works. In 1984, the establishment's line of business was switched to importing and marketing of foodstuffs. In 2014, the legal form of the establishment was changed into a limited liability company. Currently, the company specializes in importing and marketing of foodstuffs in the Saudi market, with the main focus on confectionery products such as cake, biscuits, snacks, juices, jelly, and others. In 2008, Mr. Mansour Alshanifi assumed the position of the company's Deputy General Manager after a successful career in banking.

 

Brief History

Through more than 40 years of market experience, Ibrahim Alshanifi for Trading Company has evolved to become one of the leading companies in Saudi Arabia's confectionery market via importing and marketing confectionery and foodstuff products. Correspondingly, the company has expanded its marketing operation to encompass all market distribution channels such as Wholesale, Retail, Supermarkets, and E-commerce trade.

 

Mission

To provide the Saudi market with top quality confectionery brands in the world across all of the market’s distribution channels.

Vision

We aim to become the confectionery market leader in Saudi Arabia by offering a great variety of products.

Values

Quality: We follow the highest standards in all our procedures to ensure that we provide our customers with the top-quality products they deserve. Integrity: We believe that our most valuable goal is gaining the trust of our customers. Persistence: All our operations contribute to different extents to achieving our vision of becoming the leading company in our industry in the region.

Board of Directors

Mr. Ibrahim Al-Shanifi

General Manager and Owner

Mr. Mansour Al-Shanifi

Deputy General Manager and Partner